Trends spotting

One of the secrets of success in the business arena is to spot new trends while they are created. Business organizations aim to adjust their products specification, development, and marketing activity before new trends are adopted by the wide public.

It is difficult to spot trends by traditional marketing research methods. Even those researches which are conducted among relevant and well defined population are not a sufficient solution, since only small portion of the population understand trends and capable of identifying them, while they are still in an early stage.

Nimanix methods are more suitable for trends spotting. New trends are identified by the trade patterns in the arenas. Trends associated values are continuously being presented, and may point the different stages in trends life cycle, starting creation till adoption by the wide population.

Potential trends are traded, in the arenas, by participants who were mapped according to their ability to spot trends. The predictions, derived from the trade executed transactions, also take into consideration the status of each and each trader who participated in the trend spotting process.