Technological Forecasting

Technological products development is a long process. The time period between the consolidation of the product concept to the end of the development phase, may last a year or even longer. Nevertheless, the business environment is not static during this process. Target market needs may change and additional concepts or substitutions may arise, at the same time.

The organization needs to make sure that the ideas crystallized today will fit tomorrow's needs and will serve as the best competitive solutions. Therefore, technological forecasting is required, as a policy of coping with the continuous market changes. However, a prediction of technological trends should be based on the intelligence of the public, which resides outside the organization. Companies who offer products that are based on long-term development must, first, understand the end-user needs, habits, encouraging factors and inhibitors.

Applying potential target markets in order to test concepts during the process of product specification is not sufficient for technological prediction, since the population tested is inadequate in terms of its geographic and demographic characteristics, and in terms of its variety of opinion. However, prediction of technological trends using the Nimanix platform is based on diverse, global, and potentially large-scale groups. The Nimanix method enables such "Knowledgeable groups" to be formed constantly and to be available immediately, upon need.