Brands Ranking

Each brand is associated with different perceptions that influence the client, while making the buying decision and while using a product. Companies aspire to improve or, at least, to maintain their brands competitive advantage, and therefore ascribe importance to evaluation of their brand image, and test the influence of marketing tactics, their own and those of competitors, on that image.

Traditionally, brands are rated by surveys, according to different measures. A survey is conducted among statistical sample of the relevant population. The survey results are an average of the participants' opinion. Using the Nimanix method, brands are rated in a different way: The group of traders, in the arena, is not necessarily representative, but its members hold relevant knowledge and proven capability, which is relevant for specific brands evaluation.

While a survey present opinion at a certain point of time, the interaction between traders, in the arena, is continuous, thus, indicators, based on this interaction, are continuous. Therefore, the Nimanix method enables to clearly identify the correlations between different events, such as, the influence of launching new products or campaigns on the indicators which are produced in the trade arenas.

The Nimanix arenas can include trade events which are related to different brands, or, trade events which are related to a certain brand. This combination enables the identification of brands strengths and weaknesses, in general, and in comparison to the competitors.